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β You pour your heart out an endless cycle of gigs and rehearsals and get very little in return.
β You want to immerse yourself in a world of creativity and expression, but the constant hustle to make ends meet leaves you feeling exhausted.
β You want to build a successful career in the arts but the industry jargon and its complexities overwhelm you.
You feel lost with no clue to navigate the music business effectively. It's only confusing.
You find yourself in random 'collaborations' that never deliver what they promise, and leave you feeling exploited and hurt.
Communicating with your peers and industry specialists feels so frustrating sometimes because nobody 'sees' you.
You have even invested in a college-level education and/or intense private music-lessons to get better at what you do. But nobody told you what to do next.
Building a real career doing what you love seems like an enigma, as you struggle to find the right opportunities and monetize your skills and talent.
But deep within, the flame of your love for music burns. And you endure your struggles. You hope that perseverance and dedication will pay off one day.
'One day'.
I'm so sorry to tell you this, but that 'One Day'?
Not coming.
πThe digital age promises to give artists unlimited chances to reach an international audience.
πAll the resources necessary to get started on creating a steady, sustainable and gratifying career are right at your fingertips.
Yet, there are still numerous queries that remain unresolved.
β‘οΈ How does an artist confront self-doubt and rejection?
β‘οΈ where does one 'fit into' the music industry?
β‘οΈ What really constitutes 'success'?
β‘οΈ What exactly is 'collaboration' ?
β‘οΈ How much authority does the artist have over their career?
β‘οΈ Is an artist a 'business' ?
1. Build a strong personal identity and unique artistic vision. β
2. Acquire a comprehensive understanding of the music industry in the 21st century and your place in it. β
3. Prioritize mental health and create fitting routines to look after yourself. β
4. Realize what makes up your 'brand' and that the decision lies solely with you. β
5. Efficiently manage your time and set achievable goals. β
6. Realize that 'hustling' won't bring you success and that only you get to decide what that means for you. β
7. Engage in meaningful relationship-building rather than simply 'networking'. β
8. Distinguish between PR & publicity and control how you are being represented. β
9. Strategize the building of a dedicated and loyal fanbase and establishing a long-term career in music. β
10. Learn how to identify, seek out and be the perfect collaborator. β
11. Understand marketing skills so you can promote your music with integrity. β
12. Gain invaluable knowledge about the music industry and identify what will help you progress. β
13. Strengthen your stage presence and performance capabilities β
LONG STORY SHORT, A SEEKER. AND A FRIEND ALONG YOUR JOURNEY.
TRYING TO BE THE MENTOR HE WISHED HE HAD HAD WHEN HE MOST NEEDED IT.
I'M ALSO THE SCARED LITTLE BOY WHO GREW UP ON 4 COUNTRIES, THREE CONTINENTS FEELING LOST UNTIL MUSIC FOUND ME.
I HAVE BATTLED CRIPPLING OBESITY, HEART DISEASE, A EATING DISORDER AND SUICIDAL MENTAL HEALTH AS A TEENAGER.
ONLY TO TRANSITION INTO AN INDEPENDENT, CONFIDENT ADULT WHO LIVES AND WORKS BETWEEN MAJOR GLOBAL CITIES DOING WHAT HE LOVES.
CREATING ART. AND HELPING OTHERS DO THE SAME.
MUSIC SAVED MY LIFE.
BUT I'M NOT HERE TO PLAY 'SAVIOUR'.
I JUST WANT TO LET YOU KNOW THAT IF YOU ARE STRUGGLING TO TRULY CONNECT TO THE ARTIST YOU ARE MEANT TO BE, I'VE BEEN THERE.
AND I'M HAPPY TO SHARE TOOLS THAT HELPED ME NOT JUST COPE BUT THRIVE.
I TRAIN FELLOW ARTISTS OF ALL AGES AND GENDERS TO BUILD FULFILLING AND SUSTAINABLE ARTIST PROFILES AND CAREERS ON THEIR OWN TERMS.
πFROM WRITING A SONG π TO PLAYING AN INSTRUMENT πΉ TO UNDERSTANDING MUSIC PROMOTION π.
πAND LEARNING TO TAKE CARE OF YOURSELF π§π½ WHILE AT IT.
πWHETHER AT THE STUDIO π, OR ON THE ROAD π.
I GOT YOU.
p.s. I also have 25 years of professional experience as an international performing/recording and educating artist between Europe and Asia.
And a Masters Degree in Music from the London College of Music. And have been nominated for two German Jazz Awards (Bremer Jazzpreis and Future Jazz Sounds) and been jury on competitions.
That's me up there at the back. #notastockphoto !
I ALSO HOST A CRITICALLY ACCLAIMED PODCAST 'TAPASYA LOADING'.
SOME OF MY GUESTS HAVE INCLUDED:
π My teacher NY Times Bestselling author & pianist Kenny Werner (Effortless Mastery)
π 8-time Grammy Award winner Benny Rietveld (Miles Davis/Sheila E/Santana),
π National Award-Winning German composer Robert Koch
π Musician/App Developer Pete Lockett (BjΓΆrk/A.R. Rahman)
π NYC based Pianist/Producer Jake Sherman (Meshell Ndgeocello/Bilal many more)
π NYC-based Vocalist/Producer, Berklee Faculty, Fullbright scholar and
Psychologist Vivienne Aerts
π Ariel Hyatt (Founder of Cyber PR/Brooklyn, NYC)
π Emily White (ex-manager Amanda Palmer, Imogen Heap and many more) & Partner at Collective Entertainment
πSauenn Thorsteneinsdottir (Multiple Award-winning cellist & appeared as soloist with the Los Angeles Philharmonic, NDR Elbphilharmonie Orchester, BBC Symphony Orchestra, Seattle Symphony, Toronto Symphony Orchestra and Iceland Symphony, among others
AND LEADING GLOBAL HEALTH AND FITNESS EXPERTS:
πRyan Hurst (GMB Fitness)
πCameron Shayne (Founder of Budokon Arts)
πSteve Maxwell (100 top trainers, Mens Health Magazine)
π Drew Manning (Fit2Fat2Fit / Means Health Magazine any many more)
(Click HERE for the complete list of guests).
research participants and BETA testers for this course SPEAK
The following are what participants of this course had to say ππΌ
ABHAY JODHPURKAR
CELEBRITY STUDIO VOCALIST /ARTIST
(MUMBAI, INDIA)
AASHIMA MAHAJAN
MULTI-DICIPLINARY ARTIST
(MUMBAI, INDIA)
ARTISTIK LICENSE
LEADING SOUTH ASIAN BOUTIQUE ARTIST CONSULTANTS
ROLLING STONE INDIA
READ THE ARTICLE HERE
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